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Market Entry & PESTEL Analysis

Learn to analyze market opportunities using PESTEL framework.

Level: B2

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Ex APESTEL Framework

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Ex BMatching Exercise

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Ex CCase Study

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Exercise A

Reading: PESTEL Analysis

Read the text, then choose the correct answer for each question.

Read the text

PESTEL is a framework for analyzing market opportunities. Political factors include government regulations and trade policies. Economic factors are interest rates, exchange rates, and GDP growth. Social factors involve cultural trends and consumer preferences. Technological factors include innovation and digital trends. Environmental factors are sustainability concerns. Legal factors cover labor laws and compliance requirements.

Questions

What do Economic factors in PESTEL include?

Which category covers sustainability concerns?

What does the 'T' in PESTEL represent?

Exercise B

Matching: PESTEL Categories

Choose the correct answer for each item.

Questions

Rising consumer preference for eco-friendly products

New trade tariffs on imported goods

Investment in AI and automation technology

Minimum wage legislation

Exercise C

Case Study: Market Entry Analysis

Write your answer in the box below.

Questions

Write a brief recommendation (100-150 words) on whether this is a good market entry opportunity.

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