Company Culture & Employer Brand

Explore organizational culture and brand identity.

Level: B2

Auf einen Blick / At a glance

Free Business English practice: a reading text on organisational culture and employer branding, with vocabulary and comprehension tasks.

Niveau / Level
B1–B2 (GER/CEFR)
Für / For
Business English
Fertigkeiten / Skills
Leseverstehen / Reading, Wortschatz / Vocabulary
Aufgaben / Tasks
3 — Reading: Culture & Employer Brand · Vocabulary: Culture Terms · Mission & Vision Analysis
Kosten / Cost
kostenlos, ohne Anmeldung / free, no sign-up
📖
Ex ACulture & Brand
📝
Ex BVocabulary
✍️
Ex CMission & Vision
Enter your details to begin
Exercise A

Reading: Culture & Employer Brand

Read the text, then choose the correct answer for each question.

Read the text

Company culture includes values, behaviors, and work environment. Mission explains the company's purpose. Vision describes future goals. Employer brand is how companies attract talent. Engagement measures if employees enjoy work. Strong culture improves retention. Companies with positive culture attract better talent. Culture is communicated through stories and rituals. Values are demonstrated through leadership actions.

Questions
Exercise B

Vocabulary: Culture Terms

Complete each sentence using the correct word.

Questions
Word bankvaluesmissionvisionengagementbrand
Exercise C

Mission & Vision Analysis

Write your answer in the box below.

Questions

All exercises complete!

Review your answers below, then send them to your teacher.

Click the button below to send your answers directly to your teacher.